The UK Government have made it known that they are free to do business with their airports. According to Airport World the government are encouraging businesses to advertise at British Airports.
The travelling hubs of the UK will most likely be an advertising gem as they acquire global reach and have access to a mixed demographic. With constant travellers a new people passing boards or other forms of ads’ it could be a very useful way for companies to advertise. Unlike many other types of billboards and advertisements this way won’t lose its value regardless of digital advancements.
Heathrow Airport Needs Advertisers
It’s been well-documented that Heathrow Airport are adding a third runway and the fact that it took the government so long to grant this operation means that they are already around £60 million down. But with this investment it’s likely to encourage more travellers, more airlines and subsequently more money. With advertising thriving, and constant technology developments we could see some electronic boards as we enter Heathrow Airport.
Heathrow Developments
There’s projected changes with another ten years until the development and renovations are complete. The airport will get busy and with computing processing, data accessing and much more. This means that we are still unaware of the true capabilities of future advertising, it’s thought that by the time the Heathrow Airport is in full swing it would have came a long way from today’s mundane ways of promoting. Plus the multi-sensory options will also be able to target particular audiences and passengers. With flight times, specific customers, travellers and times of the day all took into consideration, advertisers will be able to advertise a set message to add to the travel experience. It’s been said that technical innovations such as Bluetooth, facial recognition and enhanced connectivity are game-changers providing businesses and airports specific information that could benefit their advertising campaigns.
Advertising Boards
It’s not confirmed that it will be boards or electrical boards that will change throughout the day but that seems to be the consensus. On top of advertising they could add useful information and also find ways to innovate and add to everybody’s airport experience.
If you are planning on visiting Heathrow Airport any time soon, then stay prepared before reaching the busy location. Get you airport car park space with Heathrow Airport Parking discount codes that could save you up to 72%.